HARGRAVITY · CENTRAL COAST, NSW

Permanently in motion.

Grow the business, not the headcount. We build your website, then Iris finds the work eating your week and we automate it.

Review before you pay
You set the final price
Deposit from $299
3 months of Iris included
iris.terminal
Why Hargravity

Deliver, then disappear.

01The Agency Model
Ticket Queues

Deliver, disappear, and bill for changes.

Traditional agencies thrive on new client retainers. Once your site ships, maintenance drops into an expensive, impersonal support ticket queue.

02Shop Floor Roots
Real Context

Built by someone who lived operational headaches.

Coming from retail, warehousing, and management, I understand broken workflows. I build software that eliminates manual double entry and admin frustration.

03The Partner Model
Zero Drift

Permanent continuity with dual human-AI support.

Iris preserves your technical history so evening emergencies get instant answers. Code changes are verified and deployed cleanly without agency runarounds.

The Agency Lifecycle

Deliver & Disappear
01

Kickoff

Junior team assigned after senior sales pitch closes deal.

02

Delivery

Bloated template delivered late with inflexible custom code.

03

Handoff

Hard sign-off; ongoing support delegated to ticket queue.

04

Evolution

Minor text tweaks quoted at extortionate hourly rates.

The Hargravity Lifecycle

Continuous Partnership
01

Discovery

Deep workflow review identifying revenue drivers before code.

02

Build & Deploy

Tailored React architecture instrumented with telemetry day one.

03

Iris Activation

Autonomous monitoring begins learning business rhythms immediately.

04

Compounding

Continuous automation iterations without new salaries or agency fees.

"Do you trust the company that tells you what you need, or the bloke who wants to understand it?"

What We Build

Your website is step one.

A site is a digital business card — necessary, not sufficient. We build it properly, then keep building as the business grows into more.

01 · The Website
01 The Funnel
Traffic Ingestion● 4 Active Conversion Channels
Meta Ads
Google Search
Organic Social
Direct Referral
LCP < 1.2s

High-Speed Lander

Optimised hero section converting mobile ad clicks into qualified attention immediately.

Engagement

Interactive Quiz & Config

Zero-friction diagnostic helping buyers select right options before checkout.

Stripe

Frictionless Checkout

One-tap mobile payment flow eliminating cart abandonment and form drop-offs.

Automation

Post-Purchase Sync

Instant calendar booking and automated email receipts synced straight to operations.

Cart Drop-off Spike on Mobile Safari
Compress checkout steps and auto-fill address fields
+14% Conversion Lift
02 · The Systems
02 Local DominanceHigh-Intent Local Discovery
01→

Structured Job Publishing

Completed projects automatically publish with location schemas and geotag metadata.

02→

Review Ingestion Flow

Google customer reviews automatically sync weekly to refresh ranking freshness signals.

03

Suburb Landing Nodes

Dynamic programmatic service pages targeting specific regional search demand.

Google Business Profile SyncLive API
Local Citation Consistency98%
Review Freshness VelocityWeekly
Core Web Vitals Pass Rate100%
03 · The Automation
03 Admin Simplicity

“If a button doesn't earn its place on your screen, it doesn't ship.”

Off-The-Shelf Bloatware

The Menu Maze
Settings > Advanced > Integrations > Webhooks > Edit
Plugins > WooCommerce > Extensions > Licences
Appearance > Customizer > Widgets > Header > Row 2
✕50+ unused navigation tabs and plugin notices
✕Triple manual data entry across disconnected tabs
✕15-minute training required for basic product updates

Hargravity Operational Panel

Purpose-Built Simplicity
The AutomationPurpose-Built Simplicity
Are you replacing my staff?

No. We build systems so your people stop doing work a machine should be doing.

Every automation removes a task, not a person. The bookkeeper stops copying invoices and starts reading the numbers. The ops manager stops chasing suppliers and starts fixing the reason they need chasing.

Most businesses hire when the admin gets heavy. That's the expensive answer. We'd rather find the workflow.

Meet Iris

The what. Never the who.

Iris sees what you're too busy to notice.

Six domains, one brief. On anonymised data, always.

Web PerformanceConversionMarketingCommerceOperationsExperience
✦

Iris Autonomous Partner

Replicating iOS touch event
Standard Inclusion3 Months Iris Free Included with every custom website build.
YOU
Business OwnerTuesday 8:42 PM
Customers on iPads say the date picker vanishes when they tap the evening slot.
✦
Iris Diagnostic Response● Replicating iOS touch event

Found the issue. A viewport calculation bug hides the slot picker on iOS tablet screens. Patch drafted and ready for your sign-off.

RequestDate picker disappears on iPad evening slots
OutputComponent CSS patch & touch handler update
OutcomeVerified clean on simulated Safari iOS devices
Production Patch LifecycleStage 3 of 5 Active
✓
Identified
✓
Patch developed
3
Tested
4
Deployed
5
Confirmed
✓ Gate 1: Client ApprovalApprove Bug Fix
✓ Gate 2: Dev VerificationEngineering Staging & Verification

Compounding Feedback: Iris updated synthetic mobile test suite to include iPad landscape viewports.

Dual-Gate Governance Architecture

Iris Sentinel

Continuous uptime, Core Web Vitals & synthetic user transaction monitoring.

Iris Conversion Analyst

Tracks user funnel drop-offs, checkout obstacles, and ad traffic bounce rates.

Iris Ops Mapper

Surfaces repetitive back-office tasks, manual entries, and spreadsheet overhead.

Iris Patch Architect

Drafts surgical code modifications and staged pull requests behind gates.

Client Approval Gate & Hargravity Dev Verification: Safe, incremental automation that compounds business velocity without introducing operational fragility.
The Work

Two businesses, rebuilt.

A skin clinic and a painting business. Different trades, same method — find what's costing them time, then build that away.

theglowknow
Screenshots coming soon

The Glow Know

Skincare · retail + bookings

A site that had outgrown its foundations. Rebuilt so keeping it current takes minutes.

Before

Outgrown WordPress hybrid where skin quiz degraded, causing slow load times and requiring a full day monthly to update sales.

Built

Engineered high-speed React storefront with booking portal, active skin diagnostic quiz, Stripe checkout, and unified customer database.

Automated

Supplier catalog prices sync daily awaiting her approval, while confirmed appointments sync directly into Google Calendar on all devices.

Owner View

Single custom dashboard to edit pages, update product lines, and inspect customer bookings without ongoing technical upkeep.

Hero
Paintaholic homepage
Projects
Paintaholic projects
Full site
paintaholic.com.au
Paintaholic full site

Paintaholic

Trade · quoting + leads

A site that did its job. Rebuilt to put his work in front of people searching for it.

Before

Basic website builder presence that served as digital business card, but lacked local search discovery and automated quoting.

Built

Custom platform publishing finished paint jobs as regional case studies structured for local Google search visibility and inbound leads.

Automated

Digital estimate quotes generate instantly, Google reviews sync automatically weekly, and incoming customer enquiries sort by urgency.

Owner View

Clean mobile-ready command center managing project galleries, incoming quote requests, customer reviews, and website traffic.

Results

Numbers, when we have them.

Both builds are in final testing. Real figures publish here from launch day. Measured, never projected.

Load time
Coming soon
Conversion rate
Coming soon
Enquiry volume
Coming soon
Operator hours saved / month
Coming soon

Because it isn't launch day yet, and a projection isn't a result.

We'd rather show you an empty section with a date on it than a full one you can't check. When the numbers are ours and verifiable, they'll go here.

Both sites are instrumented from the first visitor, so the figures start accumulating the moment they go live.

Every Hargravity site ships with Iris instrumented. The next set of numbers on this page could be yours.

Pricing

You set the final price.

A fixed deposit to begin, then you settle the value. Pay in full for 10% off, use the 12-month plan, or subscribe monthly.

Pay in Full

10% off the value

One payment once live. Done.

Agree the final value for your build, then pay it in one payment once your site is live and take 10% off. Deposit credited.

Payment Plan

12 monthly payments

Twelve monthly payments. Predictable.

Pay your final value across up to 12 zero-interest monthly payments, fully settled by the final transaction.

Subscription

All-in-one monthly

We build it, then run it with you.

A set all-in monthly price covering hosting, Iris AI, bug hunting and log analysis. No lock-in — cancel anytime.

How does the process work?TRANSPARENT 6-STEP PROCESS
01

Free Discovery Call

No pitch. We understand your business, current workflows, and what is costing you time.

02

Deposit to Begin

A fixed deposit gets us started: $299 when you already have your domain and email set up, or $499 for a new-domain development (plus a $29 domain setup or the domain’s listed sale price in advance).

03

Build

We design and build your site, instrumented for growth from day one.

04

Live Build Review

Test and inspect your completed website on staging. Nothing deploys to production until you are thrilled.

05

You Set the Final Value

Review the live site and agree the final value for what we have delivered.

06

Flexible Settlement

Settle the value in full for 10% off, split it across up to 12 monthly payments, or move to our all-in monthly subscription.

Questions

The bits people always ask.

Most sites go live in three to six weeks from the discovery call, depending on scope and how quickly content comes together. You'll get a timeline with your quote, and if it's going to slip you'll hear it from me before the date, not after.

Usually not. If the foundation is sound we'll improve what's there and instrument it with Iris. If it's fighting you (slow, unmaintainable, or built on something that can't grow), I'll tell you straight, with the reasoning, and you decide.

That's the normal starting point, and it's why we don't ask. Iris watches your actual operation for the first few months and surfaces the patterns from real data. You'll be shown what's costing you time before anyone proposes fixing it.

Nothing, unless you decide otherwise. There's no card on file, no auto-renew and nothing to cancel. Foundation simply stops at month three. Your data stays on your database either way, so if you pick a plan up in six months Iris still has the history and doesn't start from scratch.

Because an AI telling you how to run your business is worthless. Iris has to learn how *you* run it first: which calls you make, what you'd want watched, how you'd brief your staff. We could switch it on tomorrow. We'd rather build it right than build it fast.

Only for the Payment Plan — our 12-month, zero-interest option, set up through Stripe so your final value is paid in full by the final transaction. Pay in Full and the Monthly Subscription work with any payment setup. If you'd like to move to Stripe we'll handle the migration during onboarding at no extra cost.

Iris never sees customer identities. Iris works on anonymised records: what was purchased, what happened, how and why, with names, contact details and customer records structurally invisible to Iris. You keep the identifying data in your own dashboard.

That's where most of our work is. Your site stays instrumented, Iris keeps watching, and improvements come to you as proposals with expected outcomes attached. You approve what happens. Nothing changes on your site without your sign-off.

Good. Everything is architected for well beyond your current volume, so a strong quarter doesn't become a technical emergency. Iris flags capacity trends early, so you get warning rather than downtime.

No. Nothing gets pitched upfront. Every automation we propose comes from a pattern Iris found in your own data, with the time cost attached, and you can say no to any of it and keep everything else.

You review the finished site before you settle the balance, so you're never paying for something you haven't seen. Iris plans are month to month. There's no lock-in on either side. If we're not earning it, don't pay for it.

Start a Project

What's eating your week?

Two ways in. One's free, one's $19.

Tap what fits — or jump straight to a time:

Talk to us

Free call

Free 30-minute call. A strategy for your business, not a template pitch.

Book a discovery call →

Or just see the data

$19 review

Iris analyses your site in minutes. $19, credited back if we work together.

Analyse my website ($19) →

Book a Discovery Call

Free 30-minute strategy call tailored to your business, with no obligation.

- Free 30-minute strategy call, no obligation

- A custom quote based on your goals; you agree the final value

- Iris instrumented before your first visitor arrives

- $299 deposit to start; you review the finished site and agree the final value before it goes live

Tell us the basics (including the manual job you'd most like to never do again) and we'll come prepared.

The full report goes deeper than the free preview: performance, mobile score, SEO signals and your top issues, with plain-English fixes and time estimates. In your inbox within minutes.

The full $19 is credited against any Hargravity service booked within 30 days. If we work together, the review was free.

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